I will demystify the perfume industry terminology by giving you an easy guide to perfume concentrations. Like most users, we get completely overwhelmed when at the perfume counter with the slick salesperson; however, most have only been trained in one variety of scent the one they are trying to sell you. This is not their fault; however, as we all know it is quite frustrating for us the perfume devotees who want more information, on what it is made of and how long it will last.
Aroma chemicals are synthetically created aromatic molecules that give fragrance to perfumes and scented products. Most perfumes available on the market these days are made up of 100% aroma chemicals because they are incredibly stable in blends. They are the preferred choice of odorants for the perfumers in the perfume industry to work with.
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