I will demystify the perfume industry terminology by giving you an easy guide to perfume concentrations. Like most users, we get completely overwhelmed when at the perfume counter with the slick salesperson; however, most have only been trained in one variety of scent the one they are trying to sell you. This is not their fault; however, as we all know it is quite frustrating for us the perfume devotees who want more information, on what it is made of and how long it will last.
Perfume should be used within one to two years of first being opened. If its not been opened, it can be stored for a long time, as long as its in a cool, dark place. Dont keep an already opened perfume for long. Once opened it should be used else the fragrance will fade. Also direct exposure to sunlight or extreme temp can change the scent of your perfume, hence should always be kept in a cool, dry place away from direct light.
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